Mascara Redefined: solving the issues and offering a Sustainable alternative

This project addressed common issues with mascara products through extensive research into their history, formulations, user experience, and prevalent complaints. The findings informed the development of multiple innovative concepts designed to enhance functionality and user satisfaction.

A significant focus was placed on reducing packaging waste, a persistent problem in the cosmetics industry. By applying circular design principles, the project proposed a reusable system that prioritizes sustainability without compromising usability or aesthetics.