Paw Patrol Lookout Tower

Overview:

This retail activation for Macy’s Herald Square showcased Paw Patrol’s brand through an interactive merchandising display.

Inspired by the iconic lookout tower from the cartoon, I led the design and production to deliver a captivating, immersive, and brand-aligned centerpiece.

ROLE:

Lead Designer

KEY RESPONSIBILITIES:

• Led the end-to-end design and production of an interactive retail tower inspired by Paw Patrol’s iconic lookout tower.

• Collaborated directly with Paramount and Nickelodeon executives to align design with brand guidelines and secure approvals.

• Produced detailed CNC cut files and assembly drawings to streamline manufacturing and ensure precision.

• Coordinated with vendors and teams for graphics, on-site delivery, and final installation.